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Matched Giving

When employers match what staff donate or fundraise.

Matched giving in the UK

Matched giving is when a company matches the donations its employees make to charity — usually 1:1, sometimes 2:1, normally up to an annual cap per employee. It is the second half of workplace giving's "money" track, alongside Payroll Giving.

For UK SMBs, matched giving is one of the highest-leverage benefits you can offer for the cost. A £500/year per employee match cap, taken up by 30% of staff, costs a 20-person business roughly £3,000/year — and creates the kind of give-and-receive culture employees talk about.

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Frequently asked questions

What is matched giving?▾

Matched giving is when an employer matches charitable donations made by their employees — typically 1:1 up to an annual cap (commonly £200–£1,000 per employee per year in UK SMBs). It doubles the employee's impact and signals genuine company support.

Is matched giving tax-deductible for the employer?▾

Yes — matching contributions made directly to a UK registered charity (or via an approved Payroll Giving Agency) are deductible as a business expense for Corporation Tax purposes. Always confirm with your accountant.

Do I need software to run matched giving?▾

Not for a small team — a shared spreadsheet works for under 25 staff. Above that, dedicated platforms (Benevity, Percent, Work for Good) save admin time but cost from £2/employee/month.