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Pillar 04 of 06Charity of the YearUpdated regularly
Pillar 04
Charity of the Year

How UK firms run a year-long workplace charity partnership.

A Charity of the Year programme picks a single charity to support for 12 months. It simplifies communications, builds a deeper relationship with the charity partner, and gives staff something concrete to rally behind.


In this pillar · 3 articles

Everything we've written on Charity of the Year.

  1. 01
    How to Pick a Charity of the Year: A UK SMB Decision Framework

    Practical, UK-specific framework for choosing a Charity of the Year — selection criteria, governance checks, staff voting, and avoiding tick-box partnerships.

    10 May
  2. 02
    Setting Charity of the Year Fundraising Targets: A UK SMB Guide

    How UK SMBs set realistic Charity of the Year fundraising targets — per-head, percentage of profit, matching pledges, and what to do if you're off track.

    10 May
  3. 03
    Running a Staff Charity Vote: A Practical UK Employer's Guide

    How to run a fair internal vote to pick a Charity of the Year — nominations, shortlisting, voting methods, brigading, communication, and edge cases.

    10 May


FAQs · Charity of the Year

The questions HR keeps emailing us.

What is a Charity of the Year programme?+

A CotY programme is when a company picks one charity to support across all of its workplace giving activity for 12 months — fundraising events, matched donations, volunteer days.

Search · Workplace Giving

Tip: try "payroll giving", "matched giving cap", "volunteer leave policy"